azart.tech
2019-10-14 14:10:00

А little about the illustrations

14 October 2019

At https://azart.tech we do turnkey projects. It doesn’t matter which ones - it is important what tasks the client sets for us. Developing a website design and functionality is a snap if you have a good team. It is more difficult (and more interesting) to embed the project in the client’s business, creating promotion tools, thereby solving the necessary problems. But this is not about that. Always apart - illustrations. Not high-quality pictures on paid drains, but graphic projects developed on a turn-key basis for specific requirements or for the soul, but applicable in practice.

We discussed among the studio staff and came to the conclusion that the authors of the illustrations are special people who see the world differently, who can create and show another world and other colors in a short time in the illustration. For a short period of time - magic is created. I find it difficult to name such works in another way.

Artists create their paintings for months, years, and sometimes decades. It may take hundreds of years for a work to be understood and recognized. This may not happen. The task of the illustrator is to create a work for specific requirements, here and now. If the illustrator is mistaken and his work is not understood, then there may be a project for which the illustrations were created - it will not be understood, will not work, it will be a commercial failure. This contradicts the very essence of the illustrations, so the task must be solved without fail. The conclusion can be drawn as follows: to create work in the shortest possible time, on a specific task, taking into account the content of the project - to create a commercial work. It seems that we have chosen the right name.

It is necessary to rationally approach the fact of the need for copyright illustrations in the project. This is a very delicate moment, expensive, with a good risk of not getting there. Each author has his own style, and the project has its own - you need to carefully, at the very beginning, build a common concept. The big question is what should be “priority” combined - a project with illustrations or illustrations with a project. If you have financial opportunities and a little more time for the project than usual, we definitely recommend ordering copyright illustrations. Your Internet project will definitely benefit from this, get originality, and sparkle with magical colors. Often it is uniqueness, the advantage to stand out from the gray mass of template projects - the main task that the Client poses for us.

From the developer of our team, personal opinion:

“I drew the best in class when I was in school, and in parallel, I guess. Since 2006, I’ve been engaged in printing and design, since 2009 I started to do web design and I understand what a creative process is, even for me writing code is a creative process But here are illustrators, I never understood them, and for me personally it’s not the work of the hemispheres. These are very strange creatures whose world works somehow differently. They are not artists or techies, but they perform high-tech creative work in short terms. Well, the artist - he paints dame, painstakingly, longly, persistently. Imagine an illustrator who will paint an illustration for a glossy magazine for several months? There are none. Because an illustration is always fast. Look at any stocks with illustrations by authors - they have hundreds of works, in different styles, an uninterrupted flow of creative unusual forms, as if they didn’t need inspiration and didn’t make technical mistakes in the process, people who had learned the secrets of the universe so much that they seemed to not even have to invent anything, as if a stream of decisions and ideas passed through through them and splashes out of the hand with ready-made pictures. Horror, in short. "

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