Our thoughts about different things
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Anyone can get in with CA, but only a few are in her heart... AUF! Let's not make this mistake
Today we will raise a problem that not only novice marketers and entrepreneurs face. Specialists with experience also get stuck in this ditch. We can attribute this to targeting, contextual advertising, mailing lists... hell, yes, to all advertising in general.
04.09.2022 -
Emotional marketing
What drives a person's behavior and their decision to make a purchase? Emotions. They are all mixed together and depend on each other. For example, there is no “pure” feeling of guilt or fear. Emotions are intertwined like a color spectrum, a small movement along which already generates the appearance of new feelings. The creator of such a theory, Robert Plutchik, established that eight emotions are basic, and all the others arise by mixing them.
05.08.2021 -
Trends 2020: fashionable logo!
Simplicity never goes out of fashion. Simple logos are comfortable to perceive and practical. Due to the fact that the elements are distributed in a logical sequence, site navigation becomes as convenient and smooth as possible. It is easier for the user to highlight important information, accept and understand it. Besides that,
17.01.2020 -
Minimalism rules!
The main thing in creating a website is not to overdo it. Yes, I always want to fit as much information as possible on a web page (especially if the client really, really wants to order such a site), but this is inefficient. The trend 2019-2020 is minimalism. Now this style in web design is at the peak of popularity. It is characterized by conciseness...
22.12.2019 -
Strange things
In my professional field, I balance between working for someone, on a project basis, and the parallel development of the analytics and web design studio on whose website you are currently. Just as I am often surprised by the inappropriate behavior of managers or business owners...
22.10.2019 -
A little bit about illustrations
It doesn't matter which ones - it's important what tasks the client sets for us. It is not difficult to develop a website design and functionality if there is a good team. It is more difficult (and more interesting) to integrate the project into the client's business by creating promotion tools, thereby solving the necessary problems. But it's not about that. Always apart - illustrations. Not high-quality images on paid stock, but graphic projects developed turnkey for specific requirements or for the soul, but applicable in business.
14.10.2019 -
Interaction of the parties – participants in the design
It is very difficult to talk about design, considering this issue only from one of its sides, of which there are several: the position of the customer, the position of the executive designer, the position of the owner or executive director of the design studio
01.02.2019 -
Contract or freelance. Personal opinion
I want to share an old article that I wrote for myself. Please forgive her naivety. The main theses are obvious after reading
15.10.2018
