The main thing in creating a website is not to overdo it.
Yes, I always want to fit as much information as possible on a web page (especially if the client really, really wants to order such a site), but this is inefficient. The trend 2019-2020 is minimalism. Now this style in web design is at the peak of popularity. It is characterized by conciseness, simplicity and accuracy. This applies to all elements: fonts, color palette, design. Also, a minimalistic website assumes a lot of free space (especially around the central images). The most important thing in such a design is the emphasis on a certain type of content (text block, photo, company logo), which would not compete with other elements, for example, navigation or contact information.
In order to make the page lively and interactive, it is allowed to include animation, but it must be unobtrusive and made in the same color scheme as the main design of the site. As for the text, sharp calibration is welcome in minimalism – huge or, conversely, small inscriptions placed on a contrasting background. This technique allows you to create a focus and focus the user's attention on the desired content.