We do turnkey projects
It doesn't matter which ones - it's important what tasks the client sets for us. It is not difficult to develop a website design and functionality if there is a good team. It is more difficult (and more interesting) to integrate the project into the client's business by creating promotion tools, thereby solving the necessary problems. But it's not about that. Always apart - illustrations. Not high-quality images on paid stock, but graphic projects developed turnkey for specific requirements or for the soul, but applicable in business.
We discussed among the studio staff and came to the conclusion that the authors of the illustrations are special people who see the world differently, who can create and show another world, other colors in a short time in the illustration. In a short period of time, magic is created. I find it difficult to name such works in another way.
Artists create their paintings for months, years, and sometimes decades. It may take hundreds of years for a work to be understood and recognized. This may not happen. The task of the illustrator is to create a work for specific requirements, here and now. If the illustrator makes a mistake and his work is not understood, then maybe the project for which the illustrations were created will not be understood, will not work, will be a commercial failure. This contradicts the very essence of the illustrations, so the task must be solved without fail. The conclusion can be made as follows: to create a work in the shortest possible time, for a specific task, taking into account the content of the project - to create a commercial work. It seems that we have chosen the right name.
It is necessary to rationally approach the fact of the need for author's illustrations in the project. This is a very delicate moment, expensive, with a good risk of "not getting in". Each author has his own style, and the project has its own - you need to carefully, at the very beginning, build a general concept. The big question is what should be "prioritized" - a project with illustrations or illustrations with a project. If there are financial opportunities and a little more time for the project than usual, we definitely recommend ordering author's illustrations. Your Internet project will definitely benefit from this, will get originality, will sparkle with magical colors. Often it is uniqueness, the advantage of standing out from the gray mass of template projects, that is the main task that the Client sets for us.