It's time to look to the future!
The time to sum up 2019 is over. It's time to look into the future and find out about the most anticipated "logo trends" according to Logaster.
Simplicity never goes out of fashion. Simple logos are comfortable to perceive and practical. Due to the fact that the elements are distributed in a logical sequence, site navigation becomes as convenient and smooth as possible. It is easier for the user to highlight important information, accept and understand it. In addition, if you remove or at least mute some elements of the logo, the obsession that interferes with web surfing disappears.
Geometry is eternal, and in 2020 it will come out of a flat state and acquire volume, interlacing, bends. The picture of the shapes on the logos will be similar to Low poly, a style that suggests using a three-dimensional model with several polygons.
If we take all the logos, it turns out that 30% of them are just text logos, 65% are text + graphics, 5% are exclusively a picture. From such statistics, we can conclude that the text component needs to be worked on and changed. In 2020, a real explosion in the work on letters and words is expected. They will be presented with original typography, in which different fonts will be combined, and unexpected accents will be exposed.