Comprehensive promotion of
flooring store

May 10, 2022

A good offline store felt quite comfortable, but it was losing part of the market, since it was not present in the digital sphere at all. The usual thing is cold sales by phone and direct sales in the hall. Everything is offline. Competitive advantages are standard - prices, volumes, discounts, free shipping. Everyone in this niche has something similar, one way or another.

The business needed to be updated, to distinguish it from competitors, plus there was a task to go to the regions.

  • boring

    regular promotions, discounts, delivery, etc.
  • offline

    normal street traffic
  • unrecognizability

    there is no brand uniqueness
  • no coverage

    geo restriction without regions
  • poor service

    no customer support
  • style

    made a new brand

  • online

    completely digitized the business

  • affiliate program

    we have worked out a favorable offer for dealers

  • blue ocean

    for those who are aware

  • scripts

    + customer support service

  • CRM

    systematized the processes

Сделали фирменный стиль, обновили его полностью.
Разработали интернет-сайт на уникальном дизайне (как всегда).
Сделали упаковку и подачу товара с нуля.

Создали новый бренд с уникальными товарными свойствами и преимуществами, абстрагировались от рынка.
Создали спрос в регионах, запустили продажи.
И накинули весь digital под ключ.

  • brand

    + recognition
  • social network

    warm customers
  • at 330%

    more orders
  • loyalty

    repeat orders
  • new regions

    + dealers in Russia
  • bypassed


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