Comprehensive promotion of
flooring store
May 10, 2022
A good offline store felt quite comfortable, but it was losing part of the market, since it was not present in the digital sphere at all. The usual thing is cold sales by phone and direct sales in the hall. Everything is offline. Competitive advantages are standard - prices, volumes, discounts, free shipping. Everyone in this niche has something similar, one way or another.
The business needed to be updated, to distinguish it from competitors, plus there was a task to go to the regions.
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-
boring
regular promotions, discounts, delivery, etc. -
offline
normal street traffic -
unrecognizability
there is no brand uniqueness -
no coverage
geo restriction without regions -
poor service
no customer support
-
style
made a new brand
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online
completely digitized the business
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affiliate program
we have worked out a favorable offer for dealers
-
blue ocean
for those who are aware
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scripts
+ customer support service
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CRM
systematized the processes
Сделали фирменный стиль, обновили его полностью.
Разработали интернет-сайт на уникальном дизайне (как всегда).
Сделали упаковку и подачу товара с нуля.
Создали новый бренд с уникальными товарными свойствами и преимуществами, абстрагировались от рынка.
Создали спрос в регионах, запустили продажи.
И накинули весь digital под ключ.
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-
brand
+ recognition -
social network
warm customers -
at 330%
more orders -
loyalty
repeat orders -
new regions
+ dealers in Russia -
bypassed
competitors
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