Turnkey promotion
for event agency
September 10, 2021
One day, on the recommendation of previous clients, the owner of the event agency, the organizer of the holidays, contacted us. However, in his eyes, the holiday was not noticed. He complained about the following problems of his business: a small flow of orders, of those orders that come in - some "small fish" for mini-corporate parties, and some customers generally break down in the process.
We understood that these were not real problems, but only symptoms. After all, then he came to us with nothing, in the literal sense - 2 costumes, 2 actors ... just like that. For us, the more difficult, the more interesting.
The tasks were set, not inferior in ambition, to the development of the latest model of iron man;)
-
-
in the red
from trying to promote -
0 orders
for the last month -
invisibles
in your market -
low
Scale: 2 actors, 2 costumes -
they wanted to close
the lack of a result is demotivating
-
to create
landing page
-
positioning
it's time to try on a super suit;)
-
to determine
sources of the target audience
-
building a reputation
we pay attention to reviews
-
corporate identity
design-packaging also solves;)
-
create unique
properties on the background of the market
We created and launched the best website in the niche (praised the PIK Group of Companies). We launched a turnkey digital: packaging and content-making in social networks, with the development and warming up of the audience; implemented a unique promotion strategy on Avito; configured and activated contextual advertising in Yandex.Direct. There were some other chips, but this is already classified information;)
The client asked to stop work for a while, as there were too many orders. Instead of two actors, the client hired more than 10.
-
-
more than 10
actors had to be hired -
the best website
on the market (praised GC "PIK") -
stopped work
oversupply of applications -
organize an event
for large companies -
from 15 to 1220
warm subscribers in VK -
from 10 to 60 thousand
the growth of the average s / p of actors
The authors of the project
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