Start up
of a country recreation park
07 March 2021
A small park in the Vsevolozhsky district, on the shore of a picturesque lake. Grill area, gazebos, benches, tents... It would seem that what else is needed for happiness? Need.
The management of the park let me down. Two partners with logic from the distant 90s tried to build the work of the park on conceptual relationships, which led to easy chaos, low service, high staff turnover and the inability to connect at least something modern to work (for example, a booking system).
The visitors of the park were (it was the visitors, not the customers, since not everyone paid) residents of nearby areas and random people. Word of mouth was working. It is important that it worked not exactly as a source of good traffic, but more as a source of negative reviews in VK groups.
-
-
chaos
there is no process structure -
empty
few customers and little money -
reviews
one negative -
there is no service
the visitor is left to himself -
minimum of services
+ their poor quality
-
partnership
entered the capital into the LLC
-
website
recognizable basis in digital
-
people
we have formed a motivational system
-
digital
launched all the necessary promotion tools
-
SERM
working with reputation: reviews, feedback, reviews
-
tenants
favorable conditions for tenants (cafes, services, etc.)
-
service
booking system, customer support
The most difficult thing was to restrict access to the park to those visitors who did not want to pay, came to sit in the woods or sleep in a tent, despite fences, signs, etc. Partly decided by strengthening security, partly by turning malicious defaulters into loyal customers.
A convenient booking system and care for visitors, increased safety for children – allowed us to attract corporate clients; sometimes, on a permanent basis.
Tenants have created a decent range of services: from motocross and wakeboarding to glamping.
-
-
investors
joint projects -
profit
the park's revenue has grown significantly -
5.0
rating on maps -
scale
more territory, more services, more money -
automation
many processes work autonomously
Interested? Leave a request
