Yandex.Turnkey Yandex.Direct
for a top real estate agency
September 10, 2021
Subjectively – ordinary real estate agency. No unique features, advantages. Typical bonuses and promotions for clients, which most of the market has. Only offline sales: the work of agents and the purchase of expensive leads on the side (a cat in a poke).
But there is a good office on Nevsky! this is a plus =).
We are repacking the main direction of the secondary and launching a new direction of new buildings, packaging already turnkey; with the main source of traffic of different types - Yandex.Direct. There was also Google, but for all known reasons, it died.
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-
few
reach and clicks -
customers
merged in the process -
negative
reviews on Maps -
competitors
knocked out of the market -
could not
highlight the advantages
-
improve
reputation on the cards
-
refresh
corporate identity
-
log in to new
traffic channels
-
output analytics
to the advanced level
-
warm up the audience
via social networks
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work out the USP
distinguish from competitors
Supplemented the brand.
We have created a huge multifunctional real estate portal .
We launched digital on a limited budget.
Replaced expensive leads with applications at the best price.
In addition to Direct, Avito, Zen, a smart mailing system and many, many other things were eventually launched.
In such highly competitive niches, much, if not everything, rests on the budget. It is very difficult to work with tools that have been dominated for decades by companies with budgets of more than 10 million, having 30-60 thousand rubles on hand. But even in such conditions, we are effective.
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+ 4
salesman to the office -
4.8 rating
on Yandex.Maps -
+ 5500 new
audiences in social networks -
secured
proven reputation -
started
word of mouth -
recognition
brand has increased
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